Speed, structure and indexing: the things that decide whether you get found. Not keyword stuffing.
Search has two front doors now. Google's results, and the answers AI tools like ChatGPT, Gemini and Google's AI Overviews give when someone asks a question. Both reward the same things: a site that's fast, easy to crawl, and clear about what it does.
So that's what I fix. Structure, speed, and pages that answer what people are actually searching for. No keyword stuffing, no mystery, no "waiting for the algorithm".
(01)
Technical audit
How your site is built, crawled and indexed. Anything stopping Google finding a page gets found and fixed first.
(02)
Speed and Core Web Vitals
Slow pages rank lower and sell less. Images, scripts and layout shifts sorted until the scores are green.
(03)
On-page fixes
Titles, descriptions, headings, internal links and alt text, rewritten so every page is clear about what it's for.
(04)
Keyword research
What your customers actually type, mapped to the page that should rank for it. No two pages fighting over the same search.
(05)
AI search (AIO)
Structured data and clear, direct answers, so Google's AI Overviews and tools like ChatGPT can quote your site accurately.
(06)
Local SEO
Google Business Profile set up properly, location details consistent everywhere, local schema in place. For businesses that serve an area.
No ranking guarantees
Nobody controls Google. Anyone promising you position one is guessing or lying. You'll hear what's realistic, and see exactly what moved.
Fixes before content
Most sites don't need fifty new blog posts. They need the pages they already have to work. That comes first, and it's usually where the quickest wins are.
Reports you can read
What moved, why it moved, and what's next. In plain English, not a 40-page PDF of screenshots.
(pricing)
do it yourself
Everything holding your site back, in the order to fix it. Work through it yourself, or hand it to anyone.
£750/one-off
Full technical and speed audit
Keyword research, mapped to your pages
Up to 5 key pages reviewed
A prioritised fix list, not a PDF of jargon
Video walkthrough of every finding
done for you
I do the work, every month. Fixes, content and tracking, for businesses that want to grow without learning SEO.
£950/month
Starts with a full audit
Fixes implemented, not just listed: up to 6 hours a month
Keyword and content plan
2 content briefs a month
AI search optimisation
Rank tracking and a monthly report
Ongoing SEO has a 3 month minimum, because that's how long it takes to see real movement. Cancel anytime after that. Had an audit in the last 30 days? Its cost comes off your first month.
How long until I see results?
Technical fixes can show within weeks. Real ranking movement usually takes three to six months. Anyone promising faster is selling something.
What is AIO?
AI optimisation. Making your site easy for tools like ChatGPT, Gemini and Google's AI Overviews to read, understand and quote. It's built on the same foundations as SEO, so you get both at once.
Do you guarantee rankings?
No. Nobody can. What's guaranteed is the work gets done, and you'll see exactly what moved each month.
Can you do SEO on a site you didn't build?
Yes. Framer, Shopify, WordPress or custom. If I can get access to it, I can audit it.
Is the audit worth it if I'm not ready for ongoing SEO?
Yes. You get a prioritised list you can work through yourself or hand to anyone. No obligation to hire me for the fixes.
Is there a minimum term?
Ongoing SEO has a 3 month minimum, because that's how long results take to show. After that it's month to month, and you can cancel anytime.
Do I need new content, or can you fix what I have?
What you have, first. Most sites have pages that should rank but don't, and fixing those is quicker than writing new ones.
Do you build backlinks?
Not the spammy kind. I'll show you where good links can come from, like partners, press and directories that matter. Buying links is how sites get penalised.

Need something else? Just ask.
(email)
hello@mpskala.comTell me what you're working with and what needs to change. I'll tell you if I can help, and what it costs.