Ecommerce
Shopify stores built to sell. Product pages people trust, and a checkout that gets out of the way.
A store's job is to sell. Everything else is decoration.
Plenty of stores look good and still leak sales. Product pages that don't answer the obvious questions, collections nobody can navigate, a checkout with one step too many.
I build Shopify stores around how people actually buy: find it, trust it, buy it. With a custom theme designed for your brand, and a back end you can run without calling a developer.
What you get.
(01)
Collections that make sense
Products grouped the way your customers shop, with filters that help rather than overwhelm.
(02)
Product pages that sell
Images, reviews, sizing, delivery and returns, answered before anyone has to ask.
(03)
A checkout that gets out of the way
Shop Pay, Apple Pay and PayPal set up, and every unnecessary step stripped out.
(04)
Mobile first
Most of your customers are on their phone. The store is designed for that, then scaled up.
(05)
Back end set up properly
Products, variants, stock, shipping, tax and fulfilment configured around how you actually run things.
(06)
Apps without the bloat
Only the apps you need, set up properly. Every extra app slows the store down, so each one has to earn its place.
How it works.
Shopify by default
It's the best platform for most stores: reliable, fast and easy to run. Custom only when Shopify genuinely can't do the job.
A store you can run
Update products, run a sale and add collections yourself. You get a walkthrough at handover.
Built to grow
Add products, markets and sales channels as you grow, without a rebuild.
(pricing)
Pick the platform. Price agreed upfront.
No VAT to add. The price on the card is the price you pay.
Framer
for business sites
A fast site you can edit yourself. For businesses that need to be found, not to sell online.
£1,950/one-off
Founding price for the first 3 clients, in exchange for a case study. £2,500 after that.
- Pages
- Up to 5
- Revisions
- 2 rounds
- Turnaround
- 3 weeks
Edit it yourself, no developer needed
Technical SEO set up before launch
Start selling later without a rebuild
7 days to change your mind. Full refund.
Shopify
for online stores
A store built to sell. Product pages people trust, and a checkout that gets out of the way.
£4,500/one-off
Founding price for the first 3 clients, in exchange for a case study. £6,000 after that.
- Pages
- 8 layouts, unlimited products
- Revisions
- 2 rounds
- Turnaround
- 8 weeks
A custom theme, not a template with your logo on
Up to 1,000 products imported for you
Product pages and checkout built to sell, then measured
7 days to change your mind. Full refund.
Custom
for everything else
When off-the-shelf won't cut it. Complex content, integrations, or something that doesn't exist yet.
from £8,000/one-off
- Pages
- No limit
- Revisions
- Scoped in the quote
- Turnaround
- Agreed upfront
Built from scratch, no platform limits
Hooked into the tools you already use
Full code ownership on delivery
No proposals. A price, and what it covers.
Money-back guarantee: not happy within 7 days of kickoff? Full refund, as long as the first design hasn't been signed off. Full terms.
Platform fees (Framer hosting, Shopify plans) are paid directly to the platform, not marked up by me.
Ask the people who paid.
Straight answers.
Why Shopify?
It's reliable, fast, secure and easy to run day to day, with the biggest app ecosystem of any ecommerce platform. For most stores, nothing else comes close.
Can you move my store from another platform?
Yes. WooCommerce, Squarespace, Wix, BigCommerce and others. Products, customers and redirects all come across. Website Migration covers how that works.
Can I manage the store myself?
Yes. Products, prices, sales and collections are all yours to change. You get a walkthrough at handover.
How long does a store take?
8 weeks from kickoff to launch, with 2 rounds of revisions. Custom builds are agreed upfront.
What does Shopify cost to run?
Shopify's Basic plan is £19/month on annual billing, paid directly to Shopify. On top of that: any paid apps you choose, and card fees on each sale.
How many products can I have?
As many as you sell. The limit on Shopify builds is page layouts, not products.
What if I've only got a few products?
A full store might be overkill. A few products can sit on a Framer site with Shopify's Buy Button, for a fraction of the cost.
Which payment options can you set up?
Shopify Payments, Shop Pay, Apple Pay, Google Pay, PayPal and Klarna, plus shipping rates and tax.
Do you do product photography or descriptions?
Photography, no. Product descriptions can be written as an add-on, or you'll get a template so they stay consistent.
Need something else? Just ask.
(email)
hello@mpskala.com
Need something else?
- Website BuildsA new site, or a full rebuild of one that isn't pulling its weight. Built on Framer, or fully custom when off-the-shelf won't cut it. Fixed scope, fixed price.
- SEOSpeed, structure and indexing: the things that decide whether you get found. Not keyword stuffing.
- Care & MaintenanceYour site kept fast, up to date and fixed when something breaks. Changes and new pages without the ticket queue.
- Website MigrationMoving platform without losing the traffic, orders and rankings you've already earned.
- Conversion OptimisationThe traffic's there, the sales aren't. I find where people drop off and fix it, measured in revenue, not opinions.
- Code SupportStuck with a build someone else started? I'll pick it up, fix what's broken and tell you straight what's worth keeping.
Get a straight answer.
Tell me what you're working with and what needs to change. I'll tell you if I can help, and what it costs.