footasylum

Footasylum rebuilt its entire storefront from the ground up. Every template, from the homepage to checkout, moved onto a headless stack: a commerce platform running products and content behind the scenes, with a custom Next.js front end on top.

The goal was a site that loads fast, scales for big drops and sale days, and gives the trading team control without waiting on developers.

As a senior developer at Footasylum, I worked on the rebuild alongside the team building its commerce platform. My focus was the parts of the site that decide whether someone buys:

• Product listings: filtering and sorting shared across category and search, updating instantly and rolling back cleanly if a request fails.
• Product pages: a sticky add-to-bag card with the size guide close by, plus 'style it with', upsells and personalised recommendations.
• Basket: save for later, so shoppers don't have to choose between checking out and losing an item.
• Store finder: list and map views, live open or closed status, and a page for every store.
• Speed: the main product image loads first, and icons come from one shared set instead of being repeated on every page.

A storefront built to sell. Add-to-cart rate rose 7.3%, with the product page and listing changes doing the heavy lifting.