sevenstore

E-commerce Redesign & Conversion Optimisation

Sevenstore sells premium menswear to a mostly mobile audience. I took over its product page in 2023 and rebuilt it piece by piece, with every change A/B tested.

+35%
revenue per session
+10.1%
new visitor conversion
+8.1%
conversion rate
+4.95%
average order value

The brief

Sevenstore sells premium menswear from brands like Arc'teryx, Moncler and adidas, and most of its customers shop on their phones. The product page is where they decide, so it has to work on a small screen.

The job was to keep improving it without guessing. Every change went out as a test, measured against the version before.

My part

Small, tested changes to the parts of the page that decide whether someone buys:

A sticky add-to-bag button that stays in reach as you scroll.
Snap-scrolling mobile galleries and image zoom.
Clearer size selection, brand-specific size guides and fit notes.
'Get the look' outfits, and a redesigned mini-basket.

The redesign test

Then a full product page redesign, run as an A/B test against the existing page, with GA4 tracking on every interaction. That way every gain could be traced back to a change, not a good week.

The result

Against the old product page, the redesign lifted revenue per session by 35%. Conversion rose 8.1% overall and 10.1% for new visitors, and average order value rose 4.95%.