lumina funerals

Lumina was a new, independent funeral director in Burnley, up against national chains with bigger budgets and names people already know.

Families choosing a funeral director are often doing it in the worst week of their lives. The site had to feel calm and trustworthy, answer the hard questions plainly, and make picking up the phone the easiest thing on the page.

Designed and built start to finish, with every page written around the questions families actually ask:

• Prices up front: four clear packages, from direct cremation to a full burial, plus the standardised price list and local crematorium fees funeral directors are required to publish.
• A calm first step: "Someone has died — what happens now?" as the main call to action, with the phone number one tap away on every page.
• Help with costs: a page walking families through the government's Funeral Expenses Payment, and payment plans for those who need them.
• Local SEO from day one: Burnley-focused pages, structured data telling Google exactly what the business is and which towns it serves, and a sitemap ready to index.

1,267 organic impressions in the first month, for a business nobody had heard of yet. It now ranks in the top five on Google for 'funeral directors Burnley', the search families actually use. The whole site went from first line of code to live in five weeks. It averages 99 out of 100 across Google's Lighthouse tests for performance, accessibility, best practices and SEO, on mobile and desktop.

The site's been looked after since launch, with prices and pages kept up to date as the business grows.